GMAIL ADVERTISING – A new way to advertising from Google

Not all may have heard of Gmail Advertising yet or some may just not have realized its effectiveness in terms of targeting PPC campaign ads. Gmail Marketing is a new approach to targeting your keywords or phrases showing your ads at the exact moment people are reading their mails about your chosen keyword(s).

To give you a better idea of how it works, here is an example:

A Gmail user sent an email to a friend asking about her ideas on “Best Hotels in New York”. Let us assume that an advertiser is using Google Adwords pay-per-click to advertise on Gmail for the targeted key phrase “Best Hotels in New York”.

 

Once the Gmail user gets a reply from a friend, she will then be directly targeted with an ad that says “Best Hotels in New York” from the advertiser, making her a qualified lead for the promotion. Should she click on the ad and redirected to the advertiser’s website, she may just make the booking or the reservation!

Gmail Marketing can then be highly useful in targeting keywords and phrases at the time the Gmail reader is in the act of sending an email.

The amount of traffic that Gmail Marketing generates on a site may not be too remarkable though as compared to a Google sponsored ad campaign. Yet the return of investment can be great. Click through rates are higher, with chances of the email user likely to purchase instantly.

Gmail Marketing is not in anyway different from any other PPC campaigns. The ads are being shown based on the keywords or phrases that an advertiser is bidding on.  With this approach, advertisers get to target a wider demographic scope knowing exactly what the user needs.

Do you need help setting up your Gmail Advertising? Let Web SEOPPC NY makes it easy for you to target your PPC ads through Gmail users. Gmail Advertising can open up a new door to success on your online advertising in a new level of profitability.